Campaign and Content Attributes

During the Campaign registration process, you will be asked to answer ‘Yes’ or ‘No’ to indicate whether the Campaign has the following attributes. Some attributes may require you to add specific information:

• Subscriber Opt-in: Indicates whether the campaign is collecting and processing consumer opt-ins. When you select Yes for this, a text area to enter the Opt-in Keywords and Opt-in Message (Minimum 40 characters in length) is displayed. Enter the values and click Done.

• Subscriber Opt-out: Indicates whether the campaign is collecting and processing consumer opt-outs. When you select Yes for this, a text area to enter the Opt-out Keywords and Opt-out Message (Minimum 40 characters in length) is displayed. Enter the values and click Done.

• Subscriber Help: Indicates whether the campaign has implemented message reply providing customers on how they can contact the message sender after they reply with the “HELP” keyword. When you select Yes for this, a text area to enter the Help Keywords and Help Message (Minimum 40 characters in length) is displayed. Enter the values and click Done.

• Number Pooling: Select this if you intend on using 50+ numbers as this will require a different provisioning process on T-Mobile.

• Direct Lending or Loan Arrangement: Indicates whether the campaign include content related to direct lending or other loan arrangements.

• Embedded Link: Indicates whether the campaign is using an embedded link of any kind. Note that public URL shorteners (bitly, tinyurl) are not accepted.

• Embedded Phone Number: Indicates whether the campaign is using an embedded phone number (except the required HELP information contact phone number).

• Age-gated Content: Indicates whether the campaign include any age-gated content as defined by Carrier and CTIA guidelines.

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For more information, refer to Campaign and Content Attributes.